Product discovery and UX
- Product discovery
- User interviews
- Competitive analysis
- Problem framing
- Information architecture
- User flows
Senior Product Designer · Tehran, Iran
Portfolio / 2026
I design complex products that feel clear.
I’m Mahdieh Movahedi, a Senior Product Designer with 5+ years of experience turning complex healthcare, fintech, SaaS, Web3, and e-commerce requirements into intuitive, scalable digital products.
↖#1515158ptMMMahdieh
Movahedi01 / identity system
Movahedi01 / identity system
A point of view
Clarity is not a styling layer. It is the product strategy, the system, and the small interaction that helps someone move forward.
Product Strategy ✳UX Research ✳Interaction Design ✳Design Systems ✳Prototyping ✳Validation ✳Developer Handoff ✳Product Strategy ✳UX Research ✳Interaction Design ✳Design Systems ✳Prototyping ✳Validation ✳Developer Handoff ✳
02 / Selected work
Products with a lot going on—made easier to use.
Healthcare, AI, geospatial, fintech, and commerce products designed from discovery through delivery.
Selected outcomes
5+Years designing digital products
24%Increase in daily active users on an AI-powered health product
31%Reduction in usability friction in multi-role booking journeys
03 / Expertise
How I shape products
Useful structure for the messy middle between a promising idea and a product people can rely on.
Interaction and product design
- Wireframing
- Interaction design
- Responsive interfaces
- Prototyping
- Complex workflow design
- Data visualization
Design systems and delivery
- Design tokens
- Component libraries
- Interaction patterns
- Accessibility
- Documentation
- Developer handoff
Validation and collaboration
- Usability testing
- Stakeholder alignment
- Design critique
- Engineering collaboration
- Product-team communication
- Iterative improvement
04 / Process
From ambiguity to a shippable product.
Discover
Understand the users, business context, constraints, and existing evidence.
Define
Turn research into clear problems, priorities, flows, and product direction.
Design
Explore structures and interactions before refining a scalable visual system.
Validate
Test assumptions, observe friction, and improve the experience with evidence.
Deliver
Document behavior, align with engineering, and support implementation.
05 / Experience
A career built around useful complexity.
Five relevant chapters, plus the earlier work that shaped the way I think.
AxtiqFeb 2026 — Present
Senior Product Designer
Leading end-to-end design for international healthcare, hospitality, and SaaS clients while building and maintaining Axtiq’s open-source design system.
Product Design Mentor · Jul 2026 — PresentElegant HoopoeMar 2025 — Mar 2026
Senior Product Designer
Led product design for Hoopoe EMR and Hoopoe Diet across clinical operations, AI-powered nutrition, multi-role workflows, and reusable design systems.
TenzuMusicMar 2023 — Jan 2026
Senior Product Designer
Led product design for music-equipment commerce and digital education across discovery, checkout, learning, dashboards, and responsive systems.
Saba TaminJul 2022 — Nov 2023
UI/UX Designer
Designed financial and capital-market products including dashboards, portfolio tools, trading journeys, reporting, and data visualization.
RamzinexJan 2022 — Nov 2022
Product Designer
Designed an NFT marketplace across discovery, wallets, listings, bidding, transactions, ownership, and digital-asset management.
Earlier experience +
Vitech — Product Designer — Dec 2024 to Mar 2025
Techtick — Product Designer — May 2022 to Nov 2022
ArashWeb — Product Designer — Oct 2021 to Mar 2022
06 / About + mentoring
Designing systems, not isolated screens.
My work covers the full product-design process, from research and problem framing through interaction design, prototyping, systems, validation, and engineering handoff. I focus on products with complex roles, workflows, data, and operational constraints—then make them understandable and scalable.
Alongside product work, I mentor developing designers in UX research, interaction design, systems thinking, critique, portfolio development, and real-world product challenges.
Critique board / 03
What is the user
trying to do?
trying to do?
Reduce the
decision load
decision load
↗
07 / Tools
Tools and working methods
The tools change. The habit of making complexity legible stays.
FigmaSketchAdobe XDZeplinJiraMiroIllustratorPhotoshopUser interviewsBenchmarkingPrototypingUsability testingDesign systemsAccessibilityDeveloper handoff
08 / Education
Computer Engineering
Shahid Rajaee Teacher Training University
2019 — 2023Professional development
- Product-Led — Pendo.io — May 2024
- Product Design — Rahnema College — Aug–Nov 2021
- UX Design — Rahnema College — Aug 2021
- User Experience Design Essentials — Oct 2020
09 / Contact
Let’s make complex products easier to use.
For senior product-design roles, design-system work, healthcare and fintech products, or selected collaborations.
mahdiehmovahedi78@gmail.comStart a conversation
Tell me what you’re building.
A short note about the team, the problem, and where design could help is a great place to start.